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WE ALCHEMIZE
your essence & mission
into a masterful brand

Redefining the Art of Branding & Website Design
for 
Wisdom-based Leaders & Heart-Centered Commerce

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Hello & Welcome

LEADERS & LUMINARIES

Are you ready to match your brand’s aesthetic with your unique genius?

You know what you’re here to do. Now let’s help you radiate it...

intentionally,
beautifully & functionally.

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OUR MISSION

TO BEAUTIFY LIFE AFFIRMING PROJECTS
THAT SUPPORT TRANSFORMATION & AWAKENING.

If you’re reading this, you’re part of the movement inspiring renewed, healthier forms of  living and perceiving the world.  

You support this global awakening through a combination of  
your energetic design & mission you carry 

A SYNTHESIS UNIQUE ONLY TO YOU.

THIS IS YOUR BRAND'S VIBRATIONAL SIGNATURE

OUR MISSION IS TO ELEGANTLY REVEAL IT.

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Branding & Website Design

SHOWCASE

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The vision for my personal brand was to create something outside the box, something very different than anything I've seen before. I had a good idea of what direction I wanted it to take and The Well ran with that to a level that far exceeded my expectations." 

laura dawn

Author, Keynote Speaker & Host of The Psychedelic Leadership Podcast

Branding & Website Design

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The Well brings a profound synergy of expertise, expression & eloquence to distill the essence of someone's vision into a communicative brand. my experience has always been highly professional, connected and deeply rewarding; always landing what I had hoped to achieve in ways that exceeded my expectations. 

luke kohen

Heartist, Speaker, Mentor, Ecopreneur

Branding & Website Design

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The Well not only created for me a beautifully designed website, but they intuitively captured the essence of my brand beyond anything I could have articulated. They illuminated a deep clarity about who I am and what I’m offering that inspired my passion and renewed my commitment to my mission. 

david sutcliffe

Psychotherapist, Coach & Host of The Psychosphere Podcast

Branding, Website Design + Development

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Working with The Well for the rebranding of my site was one of the best decisions I've ever made in my business. Diana tapped into my inner desires with uncanny intuition. She was able to express who I was at heart and soul, and that went far beyond putting together design ideas.

monika carless

Author & Mentor

Branding & Website Design

“to create art with all the passion in one’s soul is to live art with all the beauty in one’s heart.”

–Aberjhani

meet diana

founder & lead alchemist

Diana Paez is an Ecuadorian-American artist with a professional background in advertisement and multimedia. She discovered her higher calling after fleeing the corporate matrix to independently explore the worlds of design, entrepreneurship, esoteric sciences, psychology, and philosophy. In 2015, she merged these studies together to form The Well through a deep desire to re-invent the art of branding and aesthetically supercharge the work of heart-centered missions.

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